OVERVIEW.
In collaboration with SOSU Cosmetics, we transformed Dublin's iconic Grafton Street into a mesmerizing Christmas wonderland. This 13-second social media spectacle features founder Suzanne Jackson in a festive Santa ensemble, leading viewers on a magical journey where reality meets imagination.
Client: SOSU Cosmetics
Category: Social Media Content
Duration: 4 Weeks
Completion: December 2023
Type: CGI Integration / Live Action
Key Deliverables:
13-second hero video for social media platforms
Custom CGI bauble animations
Product integration effects
Particle simulation systems
Color grading and final compositing
Watch it here!!
Challenge & Solution
The Brief:
Create a striking Christmas campaign that would capture attention on social media while showcasing SOSU Cosmetics' products in an innovative way.
Technical Challenges:
Seamless integration of CGI elements with live-action footage
Creating realistic lighting matches between real and virtual elements
Complex particle simulations for glitter explosions
Product placement within transparent baubles
Creative Approach:
The concept merges the familiar charm of Dublin's shopping district with fantastical elements, creating an engaging narrative that showcases SOSU Cosmetics' products in an unexpected and delightful way. Giant CGI baubles drift through the urban landscape, some containing the brand's signature products, while others burst into spectacular glitter explosions, showering the street with beauty and wonder.
Process Breakdown
Development Stages:
Pre-production & Concept Development
Location scouting
Storyboard development
Technical feasibility assessment
Production
Live action shoot with Suzanne Jackson
Reference photography
Lighting studies
Post-production
CGI asset creation
Animation development
Compositing
Final color grading
Results & Impact
This Christmas campaign successfully merged SOSU Cosmetics' brand identity with holiday magic, creating shareable content that resonated across social media platforms while maintaining the brand's sophisticated aesthetic.
1M+ views on our viral campaign for SOSU
Average engagement rate 5x industry standard
73% increase in brand consideration
250K+ shares across social platforms
Testimonial
"Working with Dot Frames was an absolute pleasure. Michael and Sanjay brought our vision to life by creating two stunning Christmas-themed CGI videos featuring our CEO & Founder Suzanne Jackson to showcase our SOSU Cosmetics Christmas Gift Sets, Suzanne Santa and Dublin Baubles. The attention to detail was exceptional, from creating compelling storyboards to filming on the iconic Grafton Street in Dublin and presenting multiple iterations for our approval. The result was incredible. The videos reached 1.6 million views, creating a truly memorable moment for the brand during the festive season. Dot Frames’ creativity and professionalism made the entire process seamless, and their work exceeded all expectations. We couldn’t recommend them highly enough!"
Cathal Finnegan, Marketing Manager SOSU Cosmetics
